New Holland tractor

What is the Blue Star program?

Blue Star is a dealer standards program, serving as a pathway to build a stronger and more competitive brand and dealer network. This program is designed to help New Holland dealers:

  • Identify best-in-class dealership business practices and benchmarks

  • Measure dealerships' ability to meet or exceed benchmarks

  • Drive highly-competitive, customer-centric dealer level improvements

The Blue Star program is based on four principles that are critical to the success of today's agricultural dealership:

  • Capital Investment

  • Competitive Competency

  • Customer Support & Satisfaction

  • Organizational Performance

The Blue Star program then examines principles across the seven key areas of the business: sales, marketing, parts, operations, customer experience, precision technology and of course, service.

Why does Service Excellence matter?

New Holland dealers who have achieved Blue Star Service Excellence have demonstrated the highest levels of service performance for New Holland customers. Their investment in service, training and attention to detail help set them apart from the rest. Achieving Blue Star Service Excellence means:

  1. The dealership has invested in training for their staff to be knowledgeable and provide timely, efficient equipment repairs.

  2. The dealership has invested in their facilities to maximize their technicians' ability to service equipment.

  3. The dealer has a robust pre-delivery inspection process to ensure the customer receives quality equipment.

  4. The dealer is dedicated to ongoing training and education of their service technicians from entry level up to master technicians.